Railway Promotion of the Southwest, 1890 to 1930s
Dye. The Santa Fe Railway Company dominated rail travel in the Southwest by the late 1800s. As you'll see in this fascinating look at the advertisements, marketing campaigns, and business relationships that the Santa Fe used to promote the region, the railroad spent considerable effort marketing tourism. 175 pages, 32 B&W photographs and illustrations, 6"x 9", hardcover. #0R01523